Albecq
We originally came on board to redesign Albecq’s website, but the project quickly became about much more. As the business had evolved, we took the opportunity to rethink how the brand, messaging and digital experience could better support its key markets and services.
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We simplified the structure and sharpened the content, making Albecq’s services easier to understand and giving greater prominence to the areas of the business it wanted to grow.
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Built in Storyblok, the site is easy for the Albecq team to manage, with content structured to work well for search engines, AI and people alike.
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We stripped back the existing identity, removing the icon and refining the typography to create a simpler, more confident wordmark.
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A richer colour palette and bespoke abstract imagery help give the brand more depth and a more sophisticated feel, without falling into the usual financial services clichés.
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