Leaders Consultancy

We worked with Leaders to shape a new brand direction with more personality, flexibility and future focus. Complete with a new website and continued support for their marketing and social, we created a design system which allows Leaders to move forward and grow with confidence.

The logo designed for Leaders with a bold and brace choice of typeface
A side-by-side comparison of the old and new logos showing the brand development and progression

The new logo adopts a more sophisticated and professional look by removing the restrictive rectangular box and swapping the uppercase type for a curated typographic approach.

An iPad showing a page from the Leader’s website that displayed the use of shape and iconography
Three shapes showing how the brand can be applied to graphics, sub-brands and photography

Shapes play a key role throughout the brand, being used as charts, sub-brands and image frames.

A grid panels designs taken from the website showing how the brand and shapes are applied to different types of content, from text and photos to animation
The homepage of the website developed in Storyblok and Laravel

We designed a series of responsive components allowing pages to be rapidly created and edited via the CMS. This flexibility allows the to client to build anything from simple text to highly branded pages.

A panel from the website showing a collection of shapes that can be edited in the Storyblok CMS
The brand typeface, called Relative, is modern and boldly used in red

In the branding process, a bold choice was made to style all typography in red across every touchpoint. While unconventional, it was embraced by the client, resulting in a distinctive and memorable brand identity.

A billboard advert showing how the Leader’s brand can be applied across different media
Two sub-brands - nexus and engage - utilise the N and E letters to create shapes in line with the rest of the primary brand

Bold shapes – inline with the new design system – were used to created identities for Leaders’ programmes.

A treatment showing how business imagery can be incorporated into the shapes used in the brand
Clean packaing design for a book given as a giftBranded wrapping paper and a bookmark that crossed out the L of Leaders with an R to create Readers

Promotional materials for Leaders’ book launch included a sealed gift box, bookmarks, branded tissue paper and stickers.

The responsive website shown on a phone.

We regularly produce Illustrations and graphics to support articles published in Leaders’ website.

Four different graphics drawn to illustrate the topics of articles written on the website
Example of the friendly but professional direction taken for photographyA sub-brand logo for The Leaders Circle

Sub-brand identity for The Leaders Circle, an initiative to bring alumni of leaders' programmes together to share ideas for the greater good of local businesses and community.

A presentation template designed to be editable by the client

We designed Keynote templates to allow the client to create their own presentation materials, all on-brand.

U&US made a number of smart suggestions about how to reach the right audience via our website. These development conversations were a positive experience, much more like a partnership than a transaction. The entire experience with U&US was, and remains, wholly positive and enjoyable.
Phil Eyre, Founder, Leaders Consultancy