Leaders Consultancy
We worked with Leaders to shape a new brand direction with more personality, flexibility and future focus. Complete with a new website and continued support for their marketing and social, we created a design system which allows Leaders to move forward and grow with confidence.
The new logo adopts a more sophisticated and professional look by removing the restrictive rectangular box and swapping the uppercase type for a curated typographic approach.
Shapes play a key role throughout the brand, being used as charts, sub-brands and image frames.
We designed a series of responsive components allowing pages to be rapidly created and edited via the CMS. This flexibility allows the to client to build anything from simple text to highly branded pages.
In the branding process, a bold choice was made to style all typography in red across every touchpoint. While unconventional, it was embraced by the client, resulting in a distinctive and memorable brand identity.
Bold shapes – inline with the new design system – were used to created identities for Leaders’ programmes.
Promotional materials for Leaders’ book launch included a sealed gift box, bookmarks, branded tissue paper and stickers.
We regularly produce Illustrations and graphics to support articles published in Leaders’ website.
Sub-brand identity for The Leaders Circle, an initiative to bring alumni of leaders' programmes together to share ideas for the greater good of local businesses and community.
We designed Keynote templates to allow the client to create their own presentation materials, all on-brand.
U&US made a number of smart suggestions about how to reach the right audience via our website. These development conversations were a positive experience, much more like a partnership than a transaction. The entire experience with U&US was, and remains, wholly positive and enjoyable.Phil Eyre, Founder, Leaders Consultancy
