GSD Solutions

We created a simple brand and website for GSD Solutions that can scale as they scale. Based around three principles, the business consultancy and training. We developed a custom icon set, website, brand, imagery they are able to use in their own collateral.

Photograph of a geometric, architectural spaceThe GSD Solutions logo three ticks
A grid of images showing various brand assets - typographic statements, photographic style of people and geometric architecture, the logo and icon designs continuing the graphic theme of three lines or parts
The website homepage shown displayed on an iPad

The website was developed on the Storyblok content management system, this makes it easy to update content and build pages but also allows the website to effortlessly scale.

A selection of bespokely designed icons incorporating concentric and parallel lines to mirror the the three ticks of the logo

Custom designed icon set to support the website and training presentations.

The GSD strap line - Guide Simplify Deliver - reuses the initials from the name
The responsive website developed and displayed on an iPhone
A single, large icon of an eye using the parallel line theme developed for the brand
A photograph of the letterhead created
The GSD logo in alternate colours for use on dark backgrounds
U&US took the time to get to know me, ask me about my business, listened from the outset; and then came to me with several options. All of which I really liked. Other than the time it took to write some content, which they then enhanced beautifully, and to review the final product – I was able to step back and get on with my day job. A perfect partnership!
Vicky Le Poidevin, Founder, GSD Solutions